Vargo
Outdoors, LLC : Case Study
The Problem
Vargo Outdoors, LLC is the leading manufacturer
of titanium-based hiking and camping equipment in the
United States. As the
business grew and expanded internationally, the owners
needed to implement an internet-based order management
solution. In selecting the appropriate solution for Vargo
Outdoors, three main issues needed to be considered:
- Need
for a fully integrated solution between the ordering
process, CRM and accounting tools
- Ability to assign unique
product and price lists for each distributor
- Need for 24x7
support and access to service international distributors
The
Solution
After extensive research and product comparisons,
Vargo Outdoors, LLC decided to implement the DistribuTrak™
system
to service all of their order management needs. As a result,
the company is now able to smoothly manage both their domestic
and international clients through the integrated DistribuTrak™
platform, and the response to the new service from their
distributors has been overwhelmingly positive.
According
to Mr. Vargo, “The integration of the DistribuTrak™
service was very easy and straightforward. The system walks
you through the process and we had distributors ordering
through the service within the first day of implementation.
We were able to do all of the set-up ourselves without
the need for any outside programming help.”
Vargo
Outdoors, LLC utilizes all of the DistribuTrak™ modules;
in particular, the CustomerTrak interactive CRM tool has
been extremely helpful for the company to more closely
manage client interactions and respond to client requests.
With seamless integration and data flow between the ordering
processes and the accounting and reporting platforms, the
Vargo Outdoors, LLC management team tracks and understands
revenue and expense trends, and proactively addresses business
changes.
With broad geographic coverage from distributors,
Vargo Outdoors, LLC needed to be able to create and assign
unique
product and price lists. With DistribuTrak™, each distributor
is automatically directed to his / her unique price list
and can order online, in real-time, 24x7. “Our distributors
enjoy the freedom to order online, on their schedule, and
receive instant, automated order status notifications.
We are also able to set-up unique payment terms for each
customer – all of this happens without any involvement
of my customer service staff. Our missed orders and incorrect
orders rate was at 9% before implementing DistribuTrak™ – with
DistribuTrak™, it has dropped to nearly 0%. This has been
a huge cost savings for us.” says Mr. Vargo.
As is
the case with most business owners, Mr. Vargo was very
concerned with how his data would be stored, along
with concerns for the security and reliability of his order
management vendor. Mr. Vargo goes on to say, “DistribuTrak™
has always been available when we need it. The loading
speed is fantastic and we feel very confident that, with
all of the redundancy and security measures that DistribuTrak™
has put into place, our data is safe.”
Finally, price
was one of the deciding variables in the selection of the
DistribuTrak™ service. “DistribuTrak™
is clearly the best value in the market place. For the
low price and high level of personal service that we receive
from the DistribuTrak™ customer service staff, no other
order management solution even comes close to the value
of DistribuTrak™. We couldn’t be happier and are looking
forward to a long relationship with DistribuTrak™.”
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